Writers these days don’t get to think about just writing. If you want to learn how to sell your books, you must also think about marketing. And yet, most writers hate marketing. Popular marketing wisdom, particularly within the last decade, says newbie authors should start building marketing platforms before they’re ever published. Start a blog, […]
July 21, 2017 by 8 Comments Marketing Your Novel12 Tips for Writing and Releasing Collaborative Book Bundles
Book bundles are a fantastic way to expand your platform and your writing opportunities. I have collaborated with other authors on five difficult book bundles—and have at least two more in the works. The first collection, Thirty-One Devotions for Authors, included—you guessed it—thirty-one authors, ranging from some of the most well-known among Christian authors to […]
January 30, 2017 by 107 Comments Beginning Your BookHow to Find Exactly the Right Story Hook
What is your story hook? That can be one of the most frustrating questions for any author—for two reasons. Either you have no idea what your hook is, or you have no idea how to describe it. The good news is both of these scenarios are quite common. The bad news is they’re both deep doo-doo […]
January 27, 2017 by 33 Comments Marketing Your Novel7 Essentials for Your Book Launch
Congratulations, it’s a book! You accomplished something rare and impressive just by completing your masterpiece, not to mention surviving blood-boiling revisions and the agony of the publishing process. Now, the book launch date has been set and—surprise!—you have more work to do! Orchestrating a book launch sounds daunting, but people need your book. Take a long […]
February 25, 2016 by 8 Comments Marketing Your NovelSell More Books Webinar Replay Now Available!
Thanks to all of you who were able to attend the free Sell More Books webinar with Bryan Cohen yesterday! I hope you guys got as much out of Bryan’s awesome tips as I did. Copywriting–or learning how to write effective sales copy–is something I’ve really been focusing on this year, and I came away with all kinds […]
October 3, 2014 by 18 Comments Marketing Your Novel3 Reasons YOU Are the Most Important Selling Point for Marketing Your Book
There has never been a civilization that didn’t use language and tell stories in some form or another. Stories are primordial. We all want to know our lives have meaning, and connecting through stories accomplishes that. As a writer, you invest significant emotional energy in writing your book. You should take no less effort in marketing […]
September 19, 2014 by 11 Comments Marketing Your NovelIs Crowdfunding for Authors a Good Idea?
If it works for peanut butter and potato salad, does that mean it will work for writers and books? Crowdfunding is all the rage at the moment. You can’t open your email or sign in to Facebook without getting a (rather pushy) request from some far-distant acquaintance asking for contributions to a passion project or […]
September 13, 2013 by 1 Comment Marketing Your NovelHow to Come Up With Searchable Your Non-Fiction Titles and Subtitles
Who are we kidding? Readers do judge books—particularly non-fiction books—based on their titles. The book’s title/subtitle and cover are our first (and, often, only) chances to hook readers’ attention. Readers look at the cover or read the title, make a snap decision, and they’re either hooked like a mackerel—or they are outta there. Just as […]
May 12, 2013 by 40 Comments Marketing Your Novel17 Steps to a Reader-Grabbing Book Title
Smart readers know better than to judge a book by its cover (or maybe not), but what about judging a book by its title? A book title exists not just to identify the book, but also to make a statement about what’s inside. Readers will gain their first impression of your book from either its […]
