How Searchable Are Your Book’s Title and Subtitle?

Today, I’m guest posting on The Book Designer, with a post titled, “How Searchable are Your Book’s Title and Subtitle?” Here’s an excerpt:

Who are we kidding? Readers will judge a book based on its title and subtitle. The book’s title, subtitle, and cover are our first (and, often, only) chances to hook readers’ attention. Readers look at the cover or read the title, make a snap decision, and they’re either hooked like a mackerel—or they are outta there.

Just as importantly, titles and subtitles are becoming increasingly important in the shadow world of metadata and SEO. The words we choose for our titles have to be more than just catchy sound bites. They have to be stocked with viable keywords that will help online retailers’ search engines guide readers to our books.

Sign Up Today

hwba sidebar pic

Sign up to receive K.M. Weiland’s e-letter and receive her free e-book Crafting Unforgettable Characters: A Hands-On Introduction to Bringing Your Characters to Life.

About K.M. Weiland | @KMWeiland

K.M. Weiland is the award-winning and internationally-published author of the acclaimed writing guides Outlining Your Novel, Structuring Your Novel, and Creating Character Arcs. A native of western Nebraska, she writes historical and fantasy novels and mentors authors on her award-winning website Helping Writers Become Authors.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.