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Publisher Rocket: What Is It? And How Can It Help You Sell Books?

There are two great questions faced by every writer. One is How do I write a great book? And the other is How do I get people to buy it?  Inherent in both answers is a lot of demystification, dedication, discipline, and hard work. Most of the discussions on this site are in answer to the first […]

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Why Do So Many Bad Books Sell on Amazon?

Why do so many bad books sell on Amazon? This is the question many authors are asking these days. There are far more bad books than good books (which is always true of any entertainment field), but what’s different this time is that low-quality stories often seem to sell better than good stuff. “Low-quality” isn’t […]

`how to market your book if you hate marketing

How to Market Your Book–When You Hate Marketing

Writers these days don’t get to think about just writing. If you want to learn how to sell your books, you must also think about marketing. And yet, most writers hate marketing. Popular marketing wisdom, particularly within the last decade, says newbie authors should start building marketing platforms before they’re ever published. Start a blog, […]

12 Tips for Writing and Releasing Collaborative Book Bundles

12 Tips for Writing and Releasing Collaborative Book Bundles

Book bundles are a fantastic way to expand your platform and your writing opportunities. I have collaborated with other authors on five difficult book bundles—and have at least two more in the works. The first collection, Thirty-One Devotions for Authors, included—you guessed it—thirty-one authors,  ranging from some of the most well-known among Christian authors to […]

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7 Essentials for Your Book Launch

Congratulations, it’s a book! You accomplished something rare and impressive just by completing your masterpiece, not to mention surviving blood-boiling revisions and the agony of the publishing process. Now, the book launch date has been set and—surprise!—you have more work to do! Orchestrating a book launch sounds daunting, but people need your book. Take a long […]

Sell More Books Webinar Replay Now Available!

Sell More Books Webinar Replay Now Available!

Thanks to all of you who were able to attend the free Sell More Books webinar with Bryan Cohen yesterday! I hope you guys got as much out of Bryan’s awesome tips as I did. Copywriting–or learning how to write effective sales copy–is something I’ve really been focusing on this year, and I came away with all kinds […]

When a Literary Agent Says Yes: Evaluating an Offer (or Offers!) of Representation

When a Literary Agent Says Yes: Evaluating an Offer (or Offers!) of Representation

Because literary agents have connections to the top editors of the world, writers can believe that getting an agent is the key domino to fall on their path to a successful writing career—so they may sign with the first agent who says yes. But that’s not necessarily the wisest move. The relationship needs to be […]

Need a Professional Book Cover? My Recommendation Is Damonza

Who does your book covers? I get asked that question a lot. With the ever-increasing influx of independent publishing opportunities, producing a high-quality, affordable, and professional book cover is a must. Book cover design is an art unto itself, and one that is integral to any author’s marketing efforts. Unless you happen to be an expert […]

How to Pitch Your Novel What's the Difference Between Your Story's Hook and Your Story's Heart

How to Pitch Your Novel: What’s the Difference Between Your Story’s Hook and Your Story’s Heart?

Quick! You’ve got less than a minute to convince me your story is worth my time. What do you tell me? You’ve got to pique my curiosity with mystery and potential, while still conveying the bulk of the plot, theme, and general tone. No problem! you say. But when you sit down to actually figure […]

How to Choose a Book Title That's Perfect for Your Story AND Good Marketing!

How to Choose a Book Title That’s Perfect for Your Story AND Good Marketing!

Like every author on the planet, I’ve spent endless hours mulling over creating the perfect book title for my work. One strives, of course, to be both memorable and honestly descriptive of the content. There are also marketing aspects to be considered. The marquee value cannot be neglected since the book, especially fiction, must compete […]