Like every author on the planet, I’ve spent endless hours mulling over creating the perfect book title for my work. One strives, of course, to be both memorable and honestly descriptive of the content. There are also marketing aspects to be considered. The marquee value cannot be neglected since the book, especially fiction, must compete […]
September 5, 2014 by 30 Comments Plotting Your Novel3 Secret Functions of Your Book’s Chapter Titles
As a writer, you’re already aware of the power of your book’s title to identify its genre, allude to its subject matter, and create that first shiny hook to catch a reader’s eye. A title is your chance to stop the feet or finger of a hungry browser in a bookstore or online and to convince him […]
May 23, 2014 by 41 Comments Marketing Your NovelGet Your Novel Noticed with a Power-Packed Title
Is a title an important way to get your novel noticed? With lame-titled bestsellers like Carrie and Beloved, why would it be? After all, it’s the story that really makes a book go viral, right? And before the story even gets read, the things that grab attention and hooks a reader are the beautiful cover art and […]
September 13, 2013 by 1 Comment Marketing Your NovelHow to Come Up With Searchable Your Non-Fiction Titles and Subtitles
Who are we kidding? Readers do judge books—particularly non-fiction books—based on their titles. The book’s title/subtitle and cover are our first (and, often, only) chances to hook readers’ attention. Readers look at the cover or read the title, make a snap decision, and they’re either hooked like a mackerel—or they are outta there. Just as […]
May 12, 2013 by 40 Comments Marketing Your Novel17 Steps to a Reader-Grabbing Book Title
Smart readers know better than to judge a book by its cover (or maybe not), but what about judging a book by its title? A book title exists not just to identify the book, but also to make a statement about what’s inside. Readers will gain their first impression of your book from either its […]
