An author mailing list is easily one of the most important marketing tools. The larger your mailing list, the more people you’ll be able to reach with all your important news: book releases, book signings, contests, giveaways, awards—and on and on. The trick to maintaining an effective email list is first convincing readers they should sign […]

There’s a key to marketing, which, once we understand it, unlocks the entire frustrating, overwhelming mystery. What is this key? Likability. What we sometimes miss in the ubiquitous phrase “self-promotion” is that because we’re promoting ourselves, we have to be just as appealing—and sometimes more so—than our products. In a rather interesting exercise, I made […]