We may in the business of selling books, but we can diversify into other products—both for sale and promotion—to make sure we always have something interesting to offer our readers. Following are some ideas for items you can personalize to advertise your book.

Bookmarks are one of the most versatile, inexpensive, and dispersible products you can utilize, since not only are they something readers can unquestionably use, they’re also easy to distribute by sticking them in returned library books, leaving them at book signings, and handing them out in place of or along with your business card.

Bumper Stickers have the potential to spread your advertising all over town. Create something simple, clever, and eye-catching, and be sure to include your web URL. Drivers may not be able to read the small print, but people in the parking lot will.

Keychains are relatively inexpensive and, since people carry their keys with them everywhere, your keychain has the potential to be seen by untold numbers of people.

T-Shirts are walking billboards. Include your book cover and URL, or maybe exert a little extra brain power to come up with a catchy phrase or slogan.

Tote Bags also have the potential to be carried all around town. Chances are good your tote bag will end up being used to haul books to and from the library, and who is more interesting in buying good books than friendly neighborhood librarians?

Mousepads aren’t likely to receive as many unique views as some of the other items, but they’re still a fun way to keep your book within view of customers—and to remind them that the purchase of your book is only a mouse click away.

Mugs are a great way to combine everyone’s favorite habits: reading and coffee drinking. Mugs tend to be more expensive to produce than some of the other items mentioned, but they make great contest prizes.

Pens are cheap and easy to distribute (and great for using and giving away at book signings). Just make sure you’re able to fit your important information into the relatively small printable surface.

Posters work wonderfully for display at book signings and other events. When you’re finished you can sign them and present them to fans.

Wallpaper for the computer costs nothing to create. This is a fun way to advertise your book and build interest as you’re counting down to its release.

All of the items listed can be created with a little photo editing know how and purchased at relatively inexpensive prices from the following sites: NextDayFlyers, Café Press, Vistaprint, and Walmart Photo.