How to Market Your Book, Pt. 4: Diversify

How to Market Your Book, Pt. 4: Diversify

Today, I’m posting over on AuthorCulture, with the post “Viral Marketing, Pt. 3 of 4: Overlooked Sites and Wastes of Time.” Here’s an excerpt:

Although all of the networking options in the sites discussed previously in this series are important for extending our web presence, the contacts we make through them will be of little use if we don’t have something to give those contacts. A steady stream of somethings, in fact. As the world careens down the technological highway at a dizzying clip, authors can’t afford to be left behind. Having a “home” on the web is vital in figuring how to market your book. Owning a website, a blog, or, preferably, both is almost a no-brainer these days. But figuring out how to optimize these web presences—and then diversify them—is often missed.

Although subject matter is an important consideration, you probably could blog about just about anything and find some kind of audience in the blogosphere—if you know how to attract their attention. Posting links and forming relationships on the sites we’ve already talked about is a large part of that attraction, but following are a few more important considerations for how to market your book.

Keep reading!

How to Market Your Book, Pt. 4: Diversify

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About K.M. Weiland | @KMWeiland

K.M. Weiland is the award-winning and internationally-published author of the acclaimed writing guides Outlining Your Novel, Structuring Your Novel, and Creating Character Arcs. A native of western Nebraska, she writes historical and fantasy novels and mentors authors on her award-winning website Helping Writers Become Authors.


  1. Mic Meguiar says

    It seems all your posts on the AuthorCulture site only allows access to “invited readers.” Hope you don’t mind me asking for your assistance to access them!

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