are five star book reviews bad for sales

Are 5-Star Book Reviews Bad for Sales?

5-star book reviews have become a bane. They are everywhere you look. And it’s understandable—in this age of indie- and self-publishing and platform-building, what better way of garnering attention (and hopefully sales) than the come-hither testament of a glowing 5-star review?  Everyone and his uncle seem to have written the next Great American Novel. Perhaps […]

get your novel notice with a power-packed title

Get Your Novel Noticed with a Power-Packed Title

Is a title an important way to get your novel noticed?  With lame-titled bestsellers like Carrie and Beloved, why would it be? After all, it’s the story that really makes a book go viral, right? And before the story even gets read, the things that grab attention and hooks a reader are the beautiful cover art and […]

How Searchable Are Your Book’s Title and Subtitle?

Today, I’m guest posting on The Book Designer, with a post titled, “How Searchable are Your Book’s Title and Subtitle?” Here’s an excerpt: Who are we kidding? Readers will judge a book based on its title and subtitle. The book’s title, subtitle, and cover are our first (and, often, only) chances to hook readers’ attention. Readers look at […]

17 Steps to a Reader-Grabbing Title

17 Steps to a Reader-Grabbing Book Title

Smart readers know better than to judge a book by its cover (or maybe not), but what about judging a book by its title? A book title exists not just to identify the book, but also to make a statement about what’s inside. Readers will gain their first impression of your book from either its […]

How to Tell if Your Author Photo Is Sending the Right Message

How to Tell if Your Author Photo Is Sending the Right Message

Last night, after I finishing a book, I found myself curious about the author. So I googled for images and found several pix. In the old days, this would be unthinkable. How many of Charles Dickens’s or Jane Austen’s readers knew what they looked like? But nowadays, an author photo is a vital part of […]

Discover How You Can Use Promotional Items to Draw Attention to Your Books

Discover How You Can Use Promotional Items to Draw Attention to Your Books

We may in the business of selling books, but we can diversify into other products—both for sale and promotion—to make sure we always have something interesting to offer our readers. Following are some ideas for items you can personalize to advertise your book. Bookmarks are one of the most versatile, inexpensive, and dispersible products you […]

See How Easily You Can Grow Your Author Mailing List

See How Easily You Can Grow Your Author Mailing List

An author mailing list is easily one of the most important marketing tools. The larger your mailing list, the more people you’ll be able to reach with all your important news: book releases, book signings, contests, giveaways, awards—and on and on. The trick to maintaining an effective email list is first convincing readers they should sign […]

Find Out This Overlooked Ingredient in Successfully Marketing Your Book

Find Out This Overlooked Ingredient in Successfully Marketing Your Book

There’s a key to marketing, which, once we understand it, unlocks the entire frustrating, overwhelming mystery. What is this key? Likability. What we sometimes miss in the ubiquitous phrase “self-promotion” is that because we’re promoting ourselves, we have to be just as appealing—and sometimes more so—than our products. In a rather interesting exercise, I made […]