How to Tell if Your Author Photo Is Sending the Right Message

How to Tell if Your Author Photo Is Sending the Right Message

Today, I’m posting over on AuthorCulture, with the post “Is Your Author Photo Sending the Right Message?” Here’s an excerpt: Last night, I finished reading Kameron Hurley’s “bugpunk” novel God’s War, and between the book itself and the compelling author’s bio (referring to her attempts to not die “spectacularly”), I was curious about the author. So I […]

Discover How You Can Use Promotional Items to Draw Attention to Your Books

Discover How You Can Use Promotional Items to Draw Attention to Your Books

We may in the business of selling books, but we can diversify into other products—both for sale and promotion—to make sure we always have something interesting to offer our readers. Following are some ideas for items you can personalize to advertise your book. Bookmarks are one of the most versatile, inexpensive, and dispersible products you […]

Want to Sell a Bazillion Books? Target These 5 Niche Markets

Want to Sell a Bazillion Books? Target These 5 Niche Markets

Today, I’m posting over on AuthorCulture, with the post “Targeting Niche Markets.” Here’s an excerpt: When you think about marketing your work, you probably think first about selling it to the largest markets possible. But if you’re discounting smaller, more specific outlets, you’re probably missing out on a large number of sales. Depending on the subject of […]

See How Easily You Can Grow Your Author Mailing List

See How Easily You Can Grow Your Author Mailing List

An author mailing list is easily one of the most important marketing tools. The larger your mailing list, the more people you’ll be able to reach with all your important news: book releases, book signings, contests, giveaways, awards—and on and on. The trick to maintaining an effective email list is first convincing readers they should sign […]

Find Out This Overlooked Ingredient in Successfully Marketing Your Book

Find Out This Overlooked Ingredient in Successfully Marketing Your Book

There’s a key to marketing, which, once we understand it, unlocks the entire frustrating, overwhelming mystery. What is this key? Likability. What we sometimes miss in the ubiquitous phrase “self-promotion” is that because we’re promoting ourselves, we have to be just as appealing—and sometimes more so—than our products. In a rather interesting exercise, I made […]

How to Market Your Book, Pt. 4: Diversify

How to Market Your Book, Pt. 4: Diversify

Today, I’m posting over on AuthorCulture, with the post “Viral Marketing, Pt. 3 of 4: Overlooked Sites and Wastes of Time.” Here’s an excerpt: Although all of the networking options in the sites discussed previously in this series are important for extending our web presence, the contacts we make through them will be of little use if […]

How to Market Your Book: What to Avoid

How to Market Your Book, Pt. 3 of 4: What to Avoid

Today, I’m posting over on AuthorCulture, with the post “Viral Marketing, Pt. 3 of 4: Overlooked Sites and Wastes of Time.” Here’s an excerpt: One of the keys to effectively figuring out how to market your book is being able to instantly recognize which sites are a waste of time and eliminate them from your routine. Following […]

How to Market Your Book Using Facebook and Forums

How to Market Your Book, Pt. 2 of 4: Using Facebook and Forums

Today, I’m posting over on AuthorCulture, with the post “How to Market Your Book Using Facebook and Forums.” Here’s an excerpt: Facebook is very possibly the single must-have on any networker’s list. Everybody and their mother’s cousin are on Facebook these days. You can’t afford not to join them. However, because the point of Facebook accounts is […]

How to Market Your Book, Pt. 1 of 4: Using Twitter

Today, I’m posting over on AuthorCulture, with the post “How to Market Your Book Using Twitter.” Here’s an excerpt: When you think about it, the writing life really isn’t fair. Here you are slaving away over your masterpiece of a Great American Novel, sweating over it for months, years even, until it’s the most perfect piece of […]