How to Tell if Your Author Photo Is Sending the Right Message

How to Tell if Your Author Photo Is Sending the Right Message

Today, I’m posting over on AuthorCulture, with the post “Is Your Author Photo Sending the Right Message?” Here’s an excerpt: Last night, I finished reading Kameron Hurley’s “bugpunk” novel God’s War, and between the book itself and the compelling author’s bio (referring to her attempts to not die “spectacularly”), I was curious about the author. So I […]

Discover How You Can Use Promotional Items to Draw Attention to Your Books

Discover How You Can Use Promotional Items to Draw Attention to Your Books

We may in the business of selling books, but we can diversify into other products—both for sale and promotion—to make sure we always have something interesting to offer our readers. Following are some ideas for items you can personalize to advertise your book. Bookmarks are one of the most versatile, inexpensive, and dispersible products you […]

See How Easily You Can Grow Your Author Mailing List

See How Easily You Can Grow Your Author Mailing List

An author mailing list is easily one of the most important marketing tools. The larger your mailing list, the more people you’ll be able to reach with all your important news: book releases, book signings, contests, giveaways, awards—and on and on. The trick to maintaining an effective email list is first convincing readers they should sign […]

Find Out This Overlooked Ingredient in Successfully Marketing Your Book

Find Out This Overlooked Ingredient in Successfully Marketing Your Book

There’s a key to marketing, which, once we understand it, unlocks the entire frustrating, overwhelming mystery. What is this key? Likability. What we sometimes miss in the ubiquitous phrase “self-promotion” is that because we’re promoting ourselves, we have to be just as appealing—and sometimes more so—than our products. In a rather interesting exercise, I made […]