3 Crazy Important Reasons You Are the Most Selling Point for Marketing Your Book

3 Reasons YOU Are the Most Important Selling Point for Marketing Your Book

There has never been a civilization that didn’t use language and tell stories in some form or another.  Stories are primordial. We all want to know our lives have meaning, and connecting through stories accomplishes that. As a writer, you invest significant emotional energy in writing your book. You should take no less effort in marketing […]

Should Authors Like You Be Using Crowdfunding

Is Crowdfunding for Authors a Good Idea?

If it works for peanut butter and potato salad, does that mean it will work for writers and books? Crowdfunding is all the rage at the moment. You can’t open your email or sign in to Facebook without getting a (rather pushy) request from some far-distant acquaintance asking for contributions to a passion project or […]

Why Authors Need to Talk to Their Readers

Why Authors Need to Talk to Their Readers

Sooner or later, authors need to talk to their readers. An author’s success in our digital age depends on two kinds of writing:  first, writing your high-quality book, and second, writing content to motivate readers to press the “Buy” button. How do authors balance these  two kinds of writing to create success? Successful authors can no […]

are five star book reviews bad for sales

Are 5-Star Book Reviews Bad for Sales?

5-star book reviews have become a bane. They are everywhere you look. And it’s understandable—in this age of indie- and self-publishing and platform-building, what better way of garnering attention (and hopefully sales) than the come-hither testament of a glowing 5-star review?  Everyone and his uncle seem to have written the next Great American Novel. Perhaps […]

get your novel notice with a power-packed title

Get Your Novel Noticed with a Power-Packed Title

Is a title an important way to get your novel noticed?  With lame-titled bestsellers like Carrie and Beloved, why would it be? After all, it’s the story that really makes a book go viral, right? And before the story even gets read, the things that grab attention and hooks a reader are the beautiful cover art and […]

How Searchable Are Your Book’s Title and Subtitle?

Today, I’m guest posting on The Book Designer, with a post titled, “How Searchable are Your Book’s Title and Subtitle?” Here’s an excerpt: Who are we kidding? Readers will judge a book based on its title and subtitle. The book’s title, subtitle, and cover are our first (and, often, only) chances to hook readers’ attention. Readers look at […]

How Story Cartel Gave Me 50+ Honest Book Reviews

How Story Cartel Gave Me 50+ Honest Reviews

How can authors encourage readers to review their books online? That’s a question all published authors face sooner or later. The answers are myriad, some positive (such as, just asking—something I’ve done with success with a short note in the back of my books), some negative (such as the not-so-distant brouhaha about well-known authors purchasing scads […]

17 Steps to a Reader-Grabbing Title

17 Steps to a Reader-Grabbing Title

Smart readers know better than to judge a book by its cover (or maybe not), but what about judging a book by its title? A book’s title is there not just to identify the book, but also to make a statement about what’s inside its pages. Readers will gain their first impression of your book from either […]

How to Tell if Your Author Photo Is Sending the Right Message

How to Tell if Your Author Photo Is Sending the Right Message

Today, I’m posting over on AuthorCulture, with the post “Is Your Author Photo Sending the Right Message?” Here’s an excerpt: Last night, I finished reading Kameron Hurley’s “bugpunk” novel God’s War, and between the book itself and the compelling author’s bio (referring to her attempts to not die “spectacularly”), I was curious about the author. So I […]

Discover How You Can Use Promotional Items to Draw Attention to Your Books

Discover How You Can Use Promotional Items to Draw Attention to Your Books

We may in the business of selling books, but we can diversify into other products—both for sale and promotion—to make sure we always have something interesting to offer our readers. Following are some ideas for items you can personalize to advertise your book. Bookmarks are one of the most versatile, inexpensive, and dispersible products you […]