Back in the day when I originally forayed into the jungle of social media and how to market a book, one of the first people I met was Joanna Penn. I fell in love with her wonderful site The Creative Penn at first glance (as much, I must admit, for the awesome logo as the awesome content). I was trying to figure out the whole podcasting game, and she was kind enough to answer a few questions over on Twitter.
She’s been helping me—and countless other authors—ever since. I’ve been following her blog almost since she started it, and I’ve always found her candidness and transparency about her own journey as an independent author to be refreshing and incredibly helpful. So, naturally, I was incredibly pleased to see her compile all that wisdom into a single volume: her recently released How to Market a Book.
This is great primer on the art of not just marketing one book, but on building an entire career. I’ve already benefited from having read many of the suggestions on her blog in years past, and I benefited from them again in the re-reading. She walks authors through the basics of:
- Establishing a social media presence
- Identifying your audience
- Creating a solid platform
- Diversifying that platform into additional monetary opportunities
- Launching a book
- Laying the foundation for a life-long career
- Mobi and epub formats
- Fully formatted pdf
- 100 minutes of audio on the top issues to do with marketing
- Access to monthly audios with teaching and Q&A
My focus here on Helping Writers Become Authors is guiding you toward writing your best book. But marketing is every bit as important, and Joanna is one of the best in the business at helping authors becomes business-savvy entrepreneurs.