How to Market a Book by Joanna Penn - A Review

How to Market a Book—A Review

Back in the day when I originally forayed into the jungle of social media and how to market a book, one of the first people I met was Joanna Penn. I fell in love with her wonderful site The Creative Penn at first glance (as much, I must admit, for the awesome logo as the awesome content). I was trying to figure out the whole podcasting game, and she was kind enough to answer a few questions over on Twitter.

How to Market a Book by Joanna PennShe’s been helping me—and countless other authors—ever since. I’ve been following her blog almost since she started it, and I’ve always found her candidness and transparency about her own journey as an independent author to be refreshing and incredibly helpful. So, naturally, I was incredibly pleased to see her compile all that wisdom into a single volume: her recently released How to Market a Book.

This is great primer on the art of not just marketing one book, but on building an entire career. I’ve already benefited from having read many of the suggestions on her blog in years past, and I benefited from them again in the re-reading. She walks authors through the basics of:

  • Establishing a social media presence
  • Identifying your audience
  • Creating a solid platform
  • Diversifying that platform into additional monetary opportunities
  • Launching a book
  • Laying the foundation for a life-long career

You can nab the e-book and the paperback from Amazon. But if you’d like to take the learning experience to the next level, Joanna is also offering a premium bonus package, which includes:

  • Mobi and epub formats
  • Fully formatted pdf
  • 100 minutes of audio on the top issues to do with marketing
  • Access to monthly audios with teaching and Q&A

My focus here on Helping Writers Become Authors is guiding you toward writing your best book. But marketing is every bit as important, and Joanna is one of the best in the business at helping authors becomes business-savvy entrepreneurs.

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About K.M. Weiland | @KMWeiland

K.M. Weiland lives in make-believe worlds, talks to imaginary friends, and survives primarily on chocolate truffles and espresso. She is the IPPY and NIEA Award-winning and internationally published author of the Amazon bestsellers Outlining Your Novel and Structuring Your Novel. She writes historical and speculative fiction from her home in western Nebraska and mentors authors on her award-winning website.


  1. This one is on my ever-increasing “to read” list. Guess I’ll be pushing it up the list! 😀

  2. How funny, Katie. I’m working through this one at the moment too. We keep reading the same books. I’m about halfway but in terms of its practical usefulness I think it’s the best one of its sort I’ve read.

    I’m looking forward to putting some of Jo’s recommendations into practice.

  3. Sounds like a great book. I’m 10% into your newest one and really liking what I’ve read so far!

  4. I absolutely LOVE The Creative Penn and think Joanna is brilliant — and she’s incredibly helpful. I’ve sent her a few emails because so many questions come up when it comes to marketing a book, and not only does she ALWAYS email me back, but she offers even more sound advice and encouragement.

    Best website on the internet for self-publishers. Hands down.

    She deserves a medal — or a parade.

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